Company Information

Cliff spent 30 years in a variety of senior management positions with the Blue Cross and Blue Shield Plans in Iowa and South Dakota before retiring in 2008. He served as Senior Vice President of Marketing and Business Strategy; President and CEO of Wellmark Health Plan of Iowa (Iowa’s largest HMO); Chairman and CEO of First Administrators, Inc. (the region’s largest third-party administrator); Executive Director of The Wellmark Foundation; and Chairman of the Blue Cross Blue Shield Northern Plains Alliance (the largest provider of Medicare Part D in the Upper Midwest, including Nebraska, Iowa, North Dakota, South Dakota, Minnesota, Wyoming and Montana). Cliff began his career as Assistant to the President for University Relations at the University of Dubuque. He is a graduate of The Ohio State University where he received a Bachelor of Arts in journalism with a specialization in public relations and communications. Contact Cliff at [email protected].

Steve formed Centesimus Capital in 1986 to invest in start-up firms and buyouts. Since then, he has led two leveraged buyouts and several start-up companies. He served as managing director of Cimarron Capital Partners, LLC, from 2004-2008. Steve began his professional career as a tax senior accountant for Arthur Young & Co., Boston, Mass., and built a career in a variety of financial and administrative leadership positions for start-ups based in Massachusetts and Iowa. He currently serves on two for-profit boards and two not-for-profit boards. Steve is a certified public accountant with advanced studies in tax and regulatory affairs. He has a Bachelor of Science degree in engineering from the University of California, Berkeley, an M.B.A. in finance from Dartmouth College, Hanover, N.H., and an M.S. in taxation from Bentley University in Waltham, Mass. Contact Steve at [email protected].

He spent 26 years with Principal Life Insurance Company in various leadership and officer positions within Principal’s healthcare division and local managed healthcare company, Principal Health Care of Iowa, Inc. Prior to joining Principal, Dexter served in various administrative and leadership roles with the Iowa Medical Society and Iowa Foundation for Medical Care. Dexter is a graduate of Drake University with a Bachelor of Arts in sociology.

Her various roles in both organizations included executive leadership of operations, information systems and product development. While at Delta Dental of Iowa, Lois led quality improvement initiatives and developed the HIPAA Privacy and Security compliance programs that included participation in the Iowa insurance coalition involving industry best practices and information sharing among insurance carriers. In her role as the HIPAA Compliance Officer for Delta Dental of Iowa, Lois presented privacy topics at state and national conferences.

Her career, which has included a market conduct and health insurance focus, prepared her to act as the CoOportunity Health compliance officer. Martha holds a Bachelor of Arts degree from Iowa State University, and earned both her Master of Arts and J.D. degree from Drake University.

Prior to joining CoOportunity Health in December of 2012, Brad spent the last 20 years in the health insurance industry as a senior actuary in the Principal Financial Group’s Health Division, as an actuarial director at Coventry Health Care, and as an actuary at Principal Health Care. He also has served on the Health Section subgroup of the Society of Actuaries for consumer-driven health plans. Brad holds a Bachelor of Science degree in business administration from the University of Nebraska-Lincoln.

For nearly 30 years, he represented numerous state agencies and state officials in both non-litigation and litigation matters, including serving as general counsel to the Insurance Division for 10 years. His extensive litigation experience focused on employment and civil rights cases, recovery of stolen securities, prosecution of licensing violations and bankruptcy matters. Scott earned a Bachelor of Arts degree from Grinnell College, Grinnell, Iowa, and the University of Hull, Hull, England, followed by a law degree from the University of Iowa.

She worked for Wellmark Blue Cross and Blue Shield for 13 years, in various management positions. During her tenure, Dana was responsible for the marketing strategy for several product launches, including the introduction of a Medicare Advantage and Part D product portfolio across seven states as part of a Blue Plan collaborative. She earned a Bachelor of Arts in English/speech communications at Simpson College, Indianola, Iowa, and has completed graduate studies in journalism/mass communications at Iowa State University, Ames, Iowa.

For most of the last 10 years, Dr. Steve has served simultaneously as a medical director for several insurance and pharmacy organizations and currently still holds that position with Pharmacist Mutual Insurance Company. Over the years Dr. Steve also continued his military service with the Iowa Air National Guard, retiring with the rank of Brigadier General in 2004. He holds licenses to practice medicine in Iowa, Missouri and Nebraska, and is a member of the American Medical Association (AMA), the Iowa Medical Society, the Iowa Academy of Family Physicians (AAFP), and the Iowa and American Osteopathic Medical Associations.

Her total industry experience is about 15 years. Dani’s management expertise in market research and analysis spans many industries beyond health insurance and healthcare, including transportation, higher education, consumer packaged goods, publishing, retail sales, and consulting. Dani holds two Bachelor’s degrees in marketing and computer science, along with an M.B.A. from the University of Northern Iowa.

After retiring from Wellmark Judy started JDS Consulting, a private healthcare consulting firm specializing in accreditation support, where she provided accreditation expertise and consultation to a variety of health plans helping them achieve Medicare certification and National Committee for Quality Assurance (NCQA) accreditation. Judy earned her Bachelor of Science and Masters of Science degrees in nutrition from Iowa State University and was awarded her M.B.A. from Drake University.